👀This is my personal portfolio.
👀
的作品集
Contact Me
E-mail
: 3178284713@qq.com
Wechat : tfy1886825425
BIRTHDAY:2004.10.22
FROM:杭州
MBTI:ESFJ
教育经历:杭州电子科技大学 2027届 数字媒体艺术专业(在读)
涉足领域:视觉传达设计/动效设计
在校经历:
担任杭州电子科技大学广播电视台 副部长
曾获等级奖学金 单项奖学金
实践工作经历:
杭州捌陆玖科技文化有限公司 (管培生)
德稻 × ZIPPO打火机 品牌产品设计
2025 不做()大人活动策划
2026 869年会视觉设计师
影视剧 《度华年》 系列 周边产品设计
获奖经历:
2024 山西设计奖 一等奖
2024 山西设计奖 入围奖
2024 亚洲大学生创意设计展 银奖
2024 釜山国际艺术节全球总决赛 银奖
2024 荷兰ARC设计大赛 铜奖
2024 第六届香港新锐当代设计奖 铜奖
2024 “华夏”文化艺术设计大赛 优秀奖
2024 亚洲新锐艺术与设计大赛 入围奖
2024 韩国BI国际大学生才艺能力奖(BISTA)入围奖
第13届 墨西哥ESCUCHA MI VOZ 国际海报大赛 入围奖
2025 白金创意 入围奖
2025 深圳新锐 入围奖
2025 美国国际双年展 铜奖
2025 hiiibrand 优异奖
2025 山西设计奖 二等奖
2025 美国国际海报双年展 铜奖
2025 澳门设计大奖 入围奖
2025 GDC Award 2025 新升奖
🪚Poster Design📚
有钱花
Wealth Flowers
🌼
Creation time, 2025
This "Money to Spend" themed poster centers on a dynamic and lively design. A central lucky bag serves as a carrier of wealth, from which countless flowers, inlaid with coins and other symbols, slowly grow and unfold, using a rhythmic visual effect to symbolize the continuous flow of wealth and to express the idea that "if you have money to spend, you'll have money to spend.
爆炸的音乐
Explosive Music
💥
Creation time, 2023The erupting music reflects people's breakthrough of life at that time and represents people's love for music.
海洋漩涡
Ocean Whirlpools
🌐
🛰️
Creation time, 2024This poster, themed "Ocean Whirlpools," aims to convey the importance of protecting the marine ecosystem to the public through visual art. Inspired by the common ocean phenomenon of whirlpools, it uses the creative element of a whirlpool made of aluminum cans to visually demonstrate the severity of marine pollution and, through its strong visual impact, calls on people to pay attention to marine ecological issues and actively participate in ocean protection efforts.
蛇来运转
Snake brings good fortune
🌞
Creation time, 2024This poster uses a coin-inspired texture to create a dynamic snake shape for the Chinese zodiac. The main color scheme combines warm orange and gilded gold – the warm orange conveying the vibrant warmth of the New Year, and the gilded gold outlining a rich and dazzling texture. It deeply integrates the auspicious symbolism of the snake with the wealth-attracting essence of money, conveying a refined design while using the auspicious image of the golden snake bringing wealth to pray for prosperity and good fortune in the Year of the Snake, a smooth start to the new year, and abundant riches.
十二生肖
Chinese Zodiac🐥
Creation time, 2024By incorporating the concept of "stealing" into the Chinese zodiac, and through the clever composition and dynamic expression of the zodiac images, a mysterious, witty, and agile atmosphere is created. This "stealing" not only reflects the characteristics of the zodiac animals but also gives the twelve zodiac animals new vitality and a sense of the times, showcasing their unique charm and cultural connotations, inheriting and promoting traditional Chinese culture, and allowing more people to understand and love the twelve zodiac animals.
🍏
Font Design
🍎
花花公子
Playboy
❤️
Creation time, 2024
Chinese culture is inclusive and eclectic. This design localizes the Playboy cocktail, blending the richness of whiskey, the sweetness of vermouth, and the subtle bitterness of Campari. The design process cleverly incorporates Eastern aesthetics, preserving the unique charm of the cocktail while radiating the essence of Chinese culture. It showcases the profound depth of Chinese culture and the beauty of East-West fusion.💫
💛
Brand Design
🍋
-257℃薄荷巧克力
-257℃ Mint Chocolate🍫
Creation time, 2025品牌源于阿尔卑斯山深处那冰寒与清新交织的美好邂逅,承载着自然与匠心融合的情怀。我们精心打造了 - 2℃、-5℃、-7℃三个系列,分别对应着 20%、50%、70% 的薄荷含量的巧克力,为消费者带来层次丰富的清凉口感体验。
产品主打真薄荷与高品质巧克力的完美融合,滋味独特,更有着清凉提神、促进消化、舒缓情绪等诸多益处。定位追求独特口感、喜爱清凉感受的年轻群体。
我们秉持简约理念,用简洁的巧克力外形元素打造品牌标识,它极简却富有想象空间,象征着品牌不断探索创新、为大家开启无尽味觉之旅的决心。
"-257℃ Mint Chocolate" is a unique brand specializing in mint chocolate.
The brand originates from the beautiful encounter between the icy chill and refreshing coolness deep in the Alps, embodying a fusion of nature and craftsmanship. We have meticulously crafted three series: -2℃, -5℃, and -7℃, corresponding to chocolates with 20%, 50%, and 70% mint content respectively, bringing consumers a rich and layered refreshing taste experience.
Our products feature the perfect blend of real mint and high-quality chocolate, offering a unique flavor and numerous benefits such as refreshing alertness, aiding digestion, and soothing emotions. We target young consumers who appreciate unique tastes and enjoy a refreshing sensation.
We uphold a minimalist philosophy, using simple chocolate-shaped elements to create our brand logo. Minimalist yet imaginative, it symbolizes the brand's determination to continuously explore innovation and open up endless taste journeys for everyone.
和木书屋
AND TIMBER BOOKSHOP 📖
Creation time, 20241.现代化与自然原始的碰撞,凸显生态感。
2.基调以绿色为主,唤醒人们对自然以及原始生机的向往。
3.以书会友,促进人与人之间的交流。
4.品牌名称使用了中文的谐音词汇"和睦"(HeMu),意思是现代与自然能够融洽结合、人与人能够和谐相必。使用"木"字则是更加突出生态感。
Brand Interpretation:
1. A collision between modernity and nature, highlighting an eco-conscious feel.
2. The main color scheme is green, awakening people's yearning for nature and primal vitality.
3. Making friends through books, promoting communication between people.
4. The brand name uses the homophone "HeMu" (和睦), meaning harmony between modernity and nature, and harmonious coexistence among people. The use of the character "木" (wood) further emphasizes the eco-conscious feel.
芋兮 #商业落地项目
Taro🧋
Creation time, 2024
Using the character "兮" as a brushstroke, auspicious clouds are depicted within the tea – this trendy Chinese-style milk tea logo embodies the poetry and gentleness of Eastern beverages. The character "兮" is imbued with the elegance of poetry, just like the poetic names of each milk tea and smoothie in the store, hiding a romance on the tip of the tongue; auspicious clouds surrounding the character are a gentle footnote to Chinese auspiciousness, and also a graceful portrayal of the tea's refreshing sweetness. Every stroke is a collision of traditional Chinese style and trendy flavor, and every sip is a meeting of poetry and sweetness.
🙌
IP Design💡
亚洲寿司俱乐部IP设计-芙芙、豚豚、豹豹
IP Design for Asia Sushi Club - Fufu, Tuntun, Leopard
🧀
Creation time, 2025
以“干饭” 为修炼方式,穿梭于食武界各处,通过进食不断提升武功,在一次次战斗与历练中持续成长,最终成为食武界的传奇。目前隐藏实力,为这家寿司店做饭,并守护这家寿司店。
②豚豚,谐音“吞吞”
在料理乱世,海鲜因人类负面情绪“戾气化”危害四方。美食猎人海豹身带祖传海苔腰带行走江湖,他对于食材的要求十分苛刻,力求经手的寿司都是无上美味,他认为只有认真对待食材才是对生命的尊重。食客每吃一枚寿司,等于超度一只戾鲜获得“鲜德值”——集满百点可召唤神兽米其林!
③豹豹,谐音“饱饱”
在料理乱世,海鲜因人类负面情绪“戾气化”危害四方。美食猎人海豹身带祖传海苔腰带行走江湖,他对于食材的要求十分苛刻,力求经手的寿司都是无上美味,他认为只有认真对待食材才是对生命的尊重。食客每吃一枚寿司,等于超度一只戾鲜获得“鲜德值”——集满百点可召唤神兽米其林!
① Fufu, a homophone for "Fufu" (meaning "wealthy and rich")
Cultivating her skills through "cooking rice," she travels throughout the culinary world, constantly improving her abilities through food. She grows stronger through battles and trials, ultimately becoming a legend in the culinary world. Currently, she hides her true strength, cooking for and protecting this sushi restaurant.
② Tuntun, a homophone for "Tuntun" (meaning "swallowing")
In a chaotic culinary world, seafood, fueled by negative human emotions, has become a menacing force. The gourmet hunter, Seal, wears an ancestral seaweed belt and travels the world. He is extremely demanding when it comes to ingredients, striving to make every piece of sushi he handles the most delicious. He believes that only by treating ingredients with utmost care can one truly respect life. Each piece of sushi a diner eats is equivalent to helping a malevolent seafood escape its clutches, earning "Freshness Virtue Points"—collecting 100 points allows you to summon the divine beast Michelin!
③ Baobao, a homophone for "Baobao" (meaning "full and satisfied")
In a chaotic culinary world, seafood, fueled by negative human emotions, has become a menacing force, causing widespread harm. The gourmet hunter, Seal, roams the world wearing an heirloom seaweed belt. He is extremely particular about ingredients, striving to make every piece of sushi he handles the utmost in deliciousness. He believes that only by treating ingredients with utmost care can one show respect for life. For every piece of sushi a diner eats, they gain "Freshness Points"—collecting 100 points summons the mythical beast Michelin!
📕Book Design
📙
嫁人
Humans Marry Nature👰🏻♀️
Creation time, 2024
Adopting the attitude of "symbiotic partners," it establishes a lifeconnection with all elements in nature based on "mutual nourishment and interdependence," achieving a harmonious integration of existence where "you are in me and I am in you."
🐠
Creative Design
💬
星星时代
Star Era🌟
Creation time, 2024
品牌源于阿尔卑斯山深处那冰寒与清新交织的美好邂逅,承载着自然与匠心融合的情怀。我们精心打造了 - 2℃、-5℃、-7℃三个系列,分别对应着 20%、50%、70% 的薄荷含量的巧克力,为消费者带来层次丰富的清凉口感体验。
产品主打真薄荷与高品质巧克力的完美融合,滋味独特,更有着清凉提神、促进消化、舒缓情绪等诸多益处。定位追求独特口感、喜爱清凉感受的年轻群体。
我们秉持简约理念,用简洁的巧克力外形元素打造品牌标识,它极简却富有想象空间,象征着品牌不断探索创新、为大家开启无尽味觉之旅的决心。
"-257℃ Mint Chocolate" is a unique brand specializing in mint chocolate.
The brand originates from the beautiful encounter between the icy chill and refreshing coolness deep in the Alps, embodying a fusion of nature and craftsmanship. We have meticulously crafted three series: -2℃, -5℃, and -7℃, corresponding to chocolates with 20%, 50%, and 70% mint content respectively, bringing consumers a rich and layered refreshing taste experience.
Our products feature the perfect blend of real mint and high-quality chocolate, offering a unique flavor and numerous benefits such as refreshing alertness, aiding digestion, and soothing emotions. We target young consumers who appreciate unique tastes and enjoy a refreshing sensation.
We uphold a minimalist philosophy, using simple chocolate-shaped elements to create our brand logo. Minimalist yet imaginative, it symbolizes the brand's determination to continuously explore innovation and open up endless taste journeys for everyone.
🐠
Event planning💬
不做()大人
Don’t Grown ups🌟
Creation time, 2025
在成人世界的规则里,我们渐渐被磨平棱角、收起心性,习惯了麻木、怯懦与拘谨。本次儿童节活动视觉,我们以“拒绝被成人标签定义,回归纯粹童真”为核心,通过“不做()大人”的六组文案搭配专属图形,再辅以活泼灵动的字体设计,构建出一场唤醒内心孩童的视觉盛宴,让每一个观者都能在画面中,重拾那份被时光藏起的天真与自在。
“ 不做( )大人”儿童节活动视觉,用六种文案搭配图形去表达想做天真的孩子的状态。 不做(不好奇的)大人、不做(不勇敢的)大人、不做(无自在的)大人、不做(无想象的)大人、不做(不活泼的)大人、不做(不童真的)大人,并搭配活泼的字体形成了我们视觉。
“ 不做( )大人”儿童节活动视觉,用六种文案搭配图形去表达想做天真的孩子的状态。 不做(不好奇的)大人、不做(不勇敢的)大人、不做(无自在的)大人、不做(无想象的)大人、不做(不活泼的)大人、不做(不童真的)大人,并搭配活泼的字体形成了我们视觉。
In the rules of the adult world, we are gradually worn down, our edges smoothed, our hearts suppressed, becoming accustomed to numbness, timidity, and restraint. For this Children's Day event visual, our core message is "Refuse to be defined by adult labels, return to pure childlike innocence." Through six sets of textual messages titled "Don't be a ( ) adult," paired with exclusive graphics and a lively, dynamic typography, we've created a visual feast that awakens the child within us, allowing every viewer to rediscover the innocence and freedom hidden by time.
The "Don't be a ( ) adult" Children's Day visual uses six sets of textual messages paired with graphics to express the desire to be an innocent child. These messages are: Don't be a (uncurious) adult, Don't be a (unbrave) adult, Don't be a (unfree) adult, Don't be a (unimaginative) adult, Don't be a (unlively) adult, and Don't be a (uninnocent) adult, combined with lively typography to form our visual identity.
🖌️Exhibition planning🎨
869游学展
——南洋生长纪
869 Study Abroad Exhibition
– A Chronicle of Growth in Southeast Asia
🖼️
Creation time, 2025
历史在此刻变得可感:
它是吴哥窟拂晓的微光,也是寺庙传入耳畔的祷告。
文化在此地变得具体:
它是舌尖偶然的惊喜,也是陌生人眼中流转的善意。
足迹所至,汇成我们心中的地图;
共度的晨昏,凝为记忆里的温暖光量。
这趟旅程,
让我们触摸到多元共生的力量,
也看见了青春的另一种可能。
此刻,我们谨以这份<<南洋生长纪>>,诚挚邀您同行。
We, seventeen travelers, stepped into the warm land of Southeast Asia.
History becomes tangible here:
It is the first light of dawn at Angkor Wat, and the prayers echoing in our ears from the temples.
Culture becomes concrete here:
It is the unexpected delight on our palates, and the kindness that flows in the eyes of strangers.
Our footprints form a map in our hearts;
The dawns and dusks we spent together become a warm glow in our memories.
This journey allowed us to touch the power of diverse coexistence,
and to witness another possibility for youth.
Now, with this <
🎉Creative Workshop🦎
创意工作坊
Creative
Workshop🖌️
🖼️Creation time, 2025大学期间,我面向杭州设计类学子发起并开展了多期免费工作坊,内容涵盖品牌设计、海报创作及大广赛专项指导。我的核心初衷在于赋能同辈设计学习者,助力大家突破创作瓶颈、冲击赛事奖项。工作坊中,我将自身积累的实战技巧与避坑经验倾囊相授,协助学员梳理创作逻辑、拆解核心难点;针对学员的创作卡点,我引导大家开展头脑风暴,组织作品互评交流,并结合赛事标准进行针对性指导。我始终以实用赋能为导向,全力帮助学员优化作品质量、提升赛事竞争力,助力更多人斩获佳绩,而我也在这份分享与指导中,进一步沉淀了专业认知与实战能力。
During my university years, I initiated and conducted multiple free workshops for design students in Hangzhou, covering topics such as brand design, poster creation, and specialized guidance for major advertising competitions. My core motivation was to empower my peers in design, helping them overcome creative bottlenecks and compete for awards. In the workshops, I shared my accumulated practical skills and experience in avoiding pitfalls, assisting students in clarifying their creative logic and breaking down core difficulties. For students' creative stumbling blocks, I guided them to brainstorm, organized peer reviews and exchanges, and provided targeted guidance based on competition standards. I always focused on practical empowerment, striving to help students optimize the quality of their work, enhance their competitiveness in competitions, and help more people achieve excellent results. In turn, through this sharing and guidance, I further refined my professional knowledge and practical abilities.
During my university years, I initiated and conducted multiple free workshops for design students in Hangzhou, covering topics such as brand design, poster creation, and specialized guidance for major advertising competitions. My core motivation was to empower my peers in design, helping them overcome creative bottlenecks and compete for awards. In the workshops, I shared my accumulated practical skills and experience in avoiding pitfalls, assisting students in clarifying their creative logic and breaking down core difficulties. For students' creative stumbling blocks, I guided them to brainstorm, organized peer reviews and exchanges, and provided targeted guidance based on competition standards. I always focused on practical empowerment, striving to help students optimize the quality of their work, enhance their competitiveness in competitions, and help more people achieve excellent results. In turn, through this sharing and guidance, I further refined my professional knowledge and practical abilities.
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Poster Design
Font Design
Brand Design
Ip Design
Book Design
Creative Design
Event planning
Exhibition planning
Creative Workshop
Group photo of master