AIGGC IP DESIGN 01
Asian Sushi Club IP Design





品牌形象设计
“亚洲寿司俱乐部”品牌形象设计
——芙芙、豚豚、饱饱
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17–07–25

#视觉设计师
#AIGC

亚洲寿司俱乐部IP简介 亚洲寿司俱乐部IP以芙芙(富富)、豚豚(吞吞)、豹豹(饱饱)为核心角色,融合谐音趣味与奇幻料理世界观:芙芙以“干饭”为修炼方式,隐于寿司店守护一方;豚豚、豹豹身为美食猎人海豹,在海鲜“戾气化”的料理乱世中,以严苛食材观制作寿司,食客食之可超度戾鲜、积攒“鲜德值”,集满百点召唤神兽米其林,将寿司文化与食武冒险、趣味互动机制结合,打造兼具故事性与记忆点的IP形象。

Asia Sushi Club IP features three core characters——Fufu, Tuntun and Baobao—blending homophone humor with a fantasy culinary world. In a seafood-"violent" realm, they craft sushi to purify flavors and earn "freshness points" for diners; 100 points summon the mythical Michelin beast.  The IP blends sushi culture with interactivity, boasting a strong story appeal.