BRAND DESIGN 03
TARO




品牌设计
“芋兮”品牌视觉设计
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07–02–25

#视觉设计师
#商业落地项目

以 “兮” 为笔,绘祥云入茶—— 这款国潮奶茶 logo,藏着东方的诗意与温柔。“兮” 字凝诗词之雅,恰如店内每一款奶茶、冰沙的诗意芳名,藏着舌尖的浪漫;祥云绕字而生,是中式祥瑞的温柔注脚,也是茶饮清甜的飘逸写照。一笔一画,皆是国风与潮味的碰撞,一口一饮,尽是诗意与清甜的相逢。

Using the character "兮" as a brushstroke, auspicious clouds are depicted within the tea – this trendy Chinese-style milk tea logo embodies the poetry and gentleness of Eastern beverages. The character "兮" is imbued with the elegance of poetry, just like the poetic names of each milk tea and smoothie in the store, hiding a romance on the tip of the tongue.